Color Palette
Expression Lab's brand colors. Swatches are rendered from the codebase and always match the site's actual values. Click any chip to copy.
Type System
Editorial system — four typefaces with distinct roles. All four are loaded via Google Fonts. Click any spec chip to copy. Axis values listed for variable fonts.
Express.
Soft inktraps and optically-sensitive curves. We lock opsz to 144 — its maximum display setting — which pushes the inktraps fully open and makes the stroke contrast most expressive.
good on you.
High-contrast, refined letterforms with a classical foundation. Used exclusively for italic accents in display headlines — the contrast with Fraunces creates tension between weight and elegance.
Three days of acting, modelling, runway, and on-camera training led by working professionals. Walk away with portfolio images and the confidence that comes from doing it for real.
Neutral and legible across all weights. The variable width axis (wdth 75–125) is unused — we run at normal width for maximum clarity on screen.
Designed for code, appropriated for labels. The fixed-width rhythm and low-cap-height give eyebrow text a structured, tabular feeling that contrasts the display type without competing.
Wordmark
The wordmark is set in Fraunces 900 with an Instrument Serif italic for "Lab." Use on dark, light, pink, and lime backgrounds — avoid colour combinations not shown here.
Vector logo files for use in Figma, Illustrator, or any design tool. Fonts are embedded via Google Fonts — install Fraunces and Instrument Serif locally for offline use.
Photo Assets
For press use. Contact hello@expressionlab.ca for hi-res originals.
